Just a little thought…
Are you scared like your mum’s grandma was?
Grandma: “What’s that odd thing on the wall and what do you do when it makes that shrill ringing sound?”
Grand-daughter Ethel: “Pick it up and talk, grandma!”
Grandma: “But what do I say to it?”
Right now if you’re not engaging with, or even just listening to, your customers using social media then you are being grandma. She had the opportunity to speak with cousin Alice 100 miles away but wasn’t sure of the etiquette.
We all have access to social media tools now and it should be obvious what to say and how to say it. If you were talking to a customer face-to-face what would you say? How would you interact to develop a relationship and meet their needs? Well that’s exactly how you’d engage in social media.
Pick up the phone!
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
