He or she knows more about the benefits of Social Media i.e. Being Social without even knowing it.
People come back because they know him and other people in the salon. New customers hear about him through positive WOM.
This is such a great example of the simplicity of the activities required to use social media in a commercial context. Just keep it simple.
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
