When the internet was in its infancy and until quite recently, everyone accessing the internet was in their own little booth, their computer acting as a simple terminal. Internet ‘surfers’ were all surfing the same structure - the same ‘tree’ network - but could neither see nor interact with each other. Sure there was email but this is not ‘in-line’ social interaction but a rudimentary messaging system.
As we all know, for the past few years this has been changing. You can tailor, edit and personalise content, while breaking down the walls between the booths and interacting with others as well. This is perhaps why the term ‘surfing’ is in decline.
This seems to me to be the web developing to incorporate Space of Flows a la Castells. http://en.wikipedia.org/wiki/Space_of_flows
Have a read through with the changing face of internet tools in mind and see what you think. It’s a very nice way to consider the development of the web - very organic rather than buzzword based.
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
