I decided to write this blog to capture and simplify the world(s) of social media and online communications. These subjects only make up a small part of my personal and professional experience, however this overlap will undoubtedly increase for many of us and I wanted to record my thoughts in an open medium. My background includes experience in consulting, social media, business strategy, IT planning and conversational marketing. I’ll be keeping things simple, putting forward my thoughts and those of others as succinctly as possible.
The online marketing, comms and social media spaces are getting more complex by the day with thousands of different opinions on best-practice. The last thing you need is yet more info overload from another blog. I want to cut through the noise. I’ll put forward clear and concise posts on specific topics of interest, strategies and current best-practice in social media.
I’ll throw a few freebies out there too!
Let me know your thoughts - if there’s something you’d like to see then please tell me as this will always be a work in progress.
Pete Shannon
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
