This clip makes up for the one below. Nothing to add to this - v pleased to hear a brand so keen to downplay their role as content provider and highlight the necessity to provide….deep breath….
…what their community wants!
Best quote right at the very end: “We don’t care where the content comes from, we’re just going to give her the BEST content”
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
