It amazes me how measurement can be so fudged. Yes, there will always be huge top-down pressure to link this data up with sales but can someone please tell me why positive moves in click-throughs and eyeballs can’t be reported as a good simple measure in and of themselves (balanced with other channel stats)? The pride in the ‘big spreadsheets’ at the end speaks volumes.
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
