I tweeted this video quite a few months ago but forgot to upload it here.
John Nese from www.sodapopstop.com knows his niche. He is honest, true, transparent. After 2 mins of this video I TRUST him. This video demonstrates the importance of being an engaging guy who knows his stuff and is enthusiastic about it (true ‘personal brand’ in horrible industry speak), not the importance of social media. It just so happens that social media could be used to highlight these traits and develop his business.
Sodapopstop.com could rev up the social media engines far further than it does at the moment, and there’s not much need for explanation as to why this might work well. Once you watch the video I hope you’ll see what I mean.
John Nese could perhaps wrap up the soda niche as comprehensively as winelibrary.tv has for wine. If he wanted to. No doubt you may be able to find social media companies online that will analyse what this guy should do, but I get the feeling that he may be quite happy as he is - don’t you?
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
