I’ve just posted a new BookMap. This time it’s for CrowdSurfing by Martin Thomas and David Brain. This book investigates the move towards embracing the crowd within corporations and political organisations. Much of the book is focussed on surrendering some control, not only to customers but also to partners and employees, giving them a greater say in the operation of the organisation.
The book investigates the new style of leadership required to capitalise on this phenomenon and delivers many real world examples of success and “must-try-harder” in the area.
You can find this and more BookMaps by clicking the tab at the top of the screen.
Crush It. This is the new book from Gary Vaynerchuk. If you're a follower of GV already then you may not find anything new, but it's a good roundup of his point of view.
The Cluetrain Manifesto. There are some real 'Aha' moments in this book. Some people have taken their worship of The Cluetrain Manifesto (now a decade old) to ridiculous heights and I'm not one of them, but it's still a good read. Get down and read it like it's 1999. Updated.
Naked Conversations. Contains blogging's 6 pillars and other pearls of wisdom. Loads of case studies and examples that are relevant for anyone planning, or writing, a blog.
