January 2010
2 posts
4 tags
Niche social media / new marketing... fencing...
This is an ongoing story similar to the last post about sodapopstop.com but subtly different.
This isn’t a video about personal branding but about providing information and opening up to your niche customers.
I’m sure that Duncan Page is a great bloke and is passionate about his industry in his own quiet way but it is his knowledge rather than his passion that he has exploited to market...
5 tags
The soda-guy knows
I tweeted this video quite a few months ago but forgot to upload it here.
John Nese from www.sodapopstop.com knows his niche. He is honest, true, transparent. After 2 mins of this video I TRUST him. This video demonstrates the importance of being an engaging guy who knows his stuff and is enthusiastic about it (true ‘personal brand’ in horrible industry speak), not the...